7 Tips for Social Media Managers to Prepare for an Upcoming Interview

I recently helped a social media manager prepare for an upcoming job interview, and here is some of the advice I shared to help her land the job:

1. Make sure your LinkedIn and resume are up to date and show your most recent impact in your role

2. Connect with the hiring manager on LinkedIn (with your up-to-date profile!)

3. Follow the CEO and company page on LinkedIn as well as other social channels - spend some time studying their content and the type of messaging they share

4. When communicating via email with the hiring manager/recruiter, have the mindset "here’s what I can do for you" vs. "here’s what you can do for me"

5. Create a portfolio (whether a website or even a Canva page) that showcases the brands you’ve worked with and the projects that you’ve been a part of

6. When preparing for your interview, think about key experiences throughout your career that you can speak to: the situation, task, action, and result (this one is essential and often forgotten!)

7. Noted from above, here are 4 key experiences to think through and have at the ready - Think about a time when you went above and beyond, when you identified a problem and found the solution, when you were challenged and then thrived, and when you collaborated with a team.

P.S. Shout out to my previous employer, Marriott International, for drilling the STAR interview tactic into my brain!

What other bits of advice would you share with emerging talent?